Heinz-Georg Geissler — Schorsch

About

I have led and transformed B2B sales operations across the technology industry — at companies ranging from garage start-ups to global enterprises, in markets that included the first generation of smartphones, smart-window technology, and the early electric-vehicle market in the United States. The constant thread: transforming sales operations, opening new markets, making product innovation commercially viable. Methodology behind the work: S.I.L.O. — a deliberate reframing of the old "Self-Interested Local Optimization" (the notorious silo-thinking trap in sales) into the new Synergistic Integrated Lead-Generation Ecosystem. Registered word/figurative mark at the German Patent and Trade Mark Office since April 2025.

Today engaged as co-founder with WelikeU — anti-hype consulting for the mid-market before AI investments, with the credo „First the foundation. Then the AI." — and as co-founder of Compact Motion, a Swiss high-tech start-up developing innovative linear-motor technology. I have served the Federal Association of Sales Managers (Bundesverband der Vertriebsmanager e.V.) in various capacities over many years, and I co-host the German-language sales-leadership podcast VTalk with Ann-Kathrin de Moy.

Based in the Stuttgart area, Germany. Father of working twins. Second home: Kaohsiung, Taiwan — where I'm regularly on the ground, with personal roots that go far beyond the business side. Currently on my desk: a chapter in the German-language book "Der Wandel im Vertrieb" (Springer Gabler, June 2026) titled Customer-Centric Architecture of the B2B Customer Journey — the methodological foundation for what I bring into client engagements as Customer-Centric Growth Architecture.

Career & Clients

Past employers include: Schott Glas (Germany; Automation Division, later Schott Advanced Processing as first sales role) · Mitsuboshi Diamond Industrial Ltd. (Japan) · Jenoptik (Germany, six years) · AFAG AG (Switzerland) · Eberhard AG (Germany)

End-brands in our supply chains: Apple · many leading automotive brands

Direct OEM and Tier-1 customers: Bosch (DE) · Infineon (DE) · Volkswagen (DE) · Philips (NL) · Sony (JP) · Sharp (JP) · Pioneer (JP) · Sanyo (JP) · Seiko Epson (JP) · CPT / Chunghwa Picture Tubes (TW) · Keboda (CN) · Tesla (US)

Specific personal references matching the engagement scope — happily provided in a personal conversation.

What I Do

• Interim Sales / BD Leadership

  Stepping in as VP Sales, Chief Sales Officer (CSO), Head of BD or Chief Commercial Officer for mandates of 6+ months during transformation, succession or growth phases.

• Customer-Centric Growth Architecture

  Restructuring sales, marketing and BD into one customer-centric system — processes, CRM, content and lead-generation ecosystems aligned along the actual B2B customer journey.

• Go-to-Market & Hardware Startup Scaling

  Market-entry strategies for tech companies and an advisory role for young hardware startups taking their innovation into complex B2B industries. My live project: Compact Motion.

• Advisory & Sparring

  Confidential strategic sparring for founders, CROs and CEOs in B2B technical industries. Outside perspective with operational hands.

Selected Track Record

• 2026 Customer-Centric Architecture of the B2B Customer Journey
  Book chapter (in German) · Springer Gabler · in: Der Wandel im Vertrieb
• 2025 Sales Success Starts with the Right Network — Inside the German Federal Association of Sales Managers Podcast guest with Christopher Funk (Vertriebsfunk Episode #1006, in German) · speaking in his role as Managing Director of the German Federal Association of Sales Managers
• 2023 Leadership Success Factors in the Digital Transformation
  Book chapter (in German) · Springer Gabler · in: Innovative Unternehmensführung
• 2023 Modern Lead Management: Building a 360° Ecosystem Article (in German) · marconomy
• since 2021 VTalk — Beyond Sales Hot Air Co-host (in German) with Ann-Kathrin de Moy · among guests: Dr. phil. Christoph Quarch, Tim Niedernolte (ZDF), Götz Ulmer, Ariadne von Schirach, Andreas Buhr, Kai Gondlach
• 2009 World Cup of Poker — Team Germany Champion
  PokerStars Caribbean Adventure · PokerStars original report (archive)
• 2007 Separating Thin Glass Technical article (English) · Laser Focus World · on my own thin-glass laser-cutting technology
• 2004 Method and Device for Cutting a Flat Glass Plate into Rectangular Plates Patent (English) · US6870129B2
• 1997 Schott Borofloat Market Study & Mainz Press Coverage: My First Public-Facing Sales Action Blog post (in German) · Borofloat project with Friedrich-Ebert-Schule Wiesbaden · board presentation · project reference · articles in Allgemeine Zeitung Mainz and Mainzer Rhein-Zeitung

A complete bibliography in German is available on the German version of this site.

Ventures & Affiliations

• WelikeU

  First the foundation. Then the AI. Anti-hype consulting for the mid-market: before you invest in AI, we honestly check whether your processes and data can actually carry it. Founder, today equal partner with Ann-Kathrin de Moy.

• Compact Motion

  Swiss high-tech start-up co-founded by me. Vertical axes rethought: integrated weight compensation. "All in, nothing around it."

• iReference-Me UG

  My investment holding company for start-up equity.

• Bundesverband der Vertriebsmanager e.V.

  German Federal Association of Sales Managers — the community for sales executives in the DACH region. Long-standing active member.

Trademarks & Patents

• 2025 SILO — Synergistic Integrated Lead-Generation Ecosystem Word/figurative mark · DPMA 30 2025 213 514 · April 2025
• 2021 The Interactive Job Reference
  Word mark · Swissreg 760150 · digital job reference with video and audio testimonials — conceptual foundation of WelikeU GmbH
• 2007 Method and Device for Cutting Workpieces of Brittle Material Patent · ES2274805T3 (Spain)
• 2004 Method and Device for Cutting a Flat Glass Plate into Rectangular Plates Patent · US6870129B2 (USA)
• 2003 Method and Device for Cutting Flat Brittle-Material Workpieces, Particularly Glass Patent · AT000000242675E (Austria)